Anik B.
I identify as a part-time serial binger and a full-time marketer! My love for communication led me towards marketing, where I honed my communication strategy skills to narrate brand stories for the masses! My work experience is diversified in the films, OTT, CPaaS, AI, and Virtual Events sectors as I have worked on GTM strategies, social media marketing, SEO, performance marketing, video production and email marketing. Have a look at my journey so far!
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Diversifying my experience, I joined Jio Platforms Ltd as a Deputy Marketing Manager, gaining insights into the IT services industry. Here, I played a pivotal role in the CPaaS, AI, and virtual events sector. My responsibilities included crafting Go-To-Market (GTM) strategies for B2B product launches and executing digital marketing inclusive of SEO, email marketing, SMM, content writing and various digital marketing initiatives.
My journey continued at Pocket Aces Pvt Ltd, where as a Senior Associate in the Marketing division, I focused on crafting meticulous marketing strategies for Dice Media's web series. This phase allowed me to synergize my knowledge of social media and content marketing to promote shows like Gharwaapsi, Bravehearts, and Please Find Attached S3.
I worked as a Social Media Marketer at Eros. My focus was on social media strategies for films, web series and brand amplification. My work included ideation, SM innovations, SM contests, influencer/celebrity marketing, brand associations, meme marketing, hygiene posts and SM analysis.
I amplified titles such as Haathi Mere Saathi, Halahal, Metro Park, Laal Kaptaan, Flesh and more!
My professional journey started in 2018 with The Glitch, where I exclusively serviced Netflix India. Here, I mastered the art of conceptualizing, managing, arranging, budgeting, and executing shoots. Some of the shows I have promoted are Sacred Games, Narcos: Mexico, Little Things S2, Ghoul and more!
My story starts at Symbiosis Institute of Media and Communication! With my love for content and communication, I started my master’s program in the Media Communication cohort, where I specialized in audio and visual communication. Here I learned how different mediums of communication can be honed for branding, film making, advertising, and more!